Customer loyalty programs are often provided to consumers as an incentive to conduct business with a particular company. Consumers love earning perks and rewards, so most people will sign up for such programs. At Sheehan & Associates P.C., we focus on providing legal assistance to individuals based on consumer law and have found that issues can arise involving such loyalty schemes. Learning more about a program is essential before signing up or you may be in need of legal assistance in the future.
Understanding Terms and Conditions
When signing up for a customer loyalty program, consumers must understand the terms and conditions. You want to be sure that you know what the company is offering you and how you can benefit. In the past, consumers have filed lawsuits based on not earning reward points correctly or being provided benefits as stated by the company in the terms and conditions. The company must provide details as to what you can expect from the program, so be sure to fully understand the offer before signing up.
Data Collection
Such customer loyalty programs also collect personal data. By signing up for a program, you need to be aware as to what the company plans on doing with your personal information. Unfortunately, some groups will sell your personal information which results in constant spam phone calls and emails. You want to fully understand the privacy policies of a program before moving forward.
Pay Attention
As the consumer, it is also important to pay attention to the loyalty program. Many times, the marketing materials of a loyalty program will not match the terms and conditions. This can lead to false information and the ability to file litigation against the company for deceptive or unfair advertising. After signing up for a loyalty program, be sure you review any materials you are provided. Companies may change policies or terms at a moment’s notice that may affect the benefits you receive.
If any changes are made that place your reward count at risk or are not based on what the company has promised, then you may be able to file a legal claim. Always pay attention to any changes and be sure that the company has a right to do so. This will ensure that you are able to get the most out of your loyalty program.
While most companies will offer loyalty programs that are beneficial to the customer and easily understood, others do not. False advertising or misleading claims may be made that are unfair to the consumer. It is essential that as the consumer, you understand your rights. You need to know that you are being treated fairly and the business is holding up their end of the contract.
If you or someone you love has been affected by a customer loyalty program in a negative way, give our office a call. The attorneys at Sheehan & Associates P.C. are ready to serve you. We can review your individual case and find the right way to take action regarding loyalty program issues.